About us

Behind every product of ACE, there is hope to benefit many and inspire more lives.

Ever since traditional markets were the only shopping option, we believe consumers deserve
a more comfortable experience. This ambition formed ACE and has long been the fundamental of our business activities.

Vision

To become the leading retail company in Indonesia for home improvement and lifestyle products.

Mission

To offer a wide range of home improvement and lifestyle products those are close to the hearts and needs of families at large through continuous improvements and innovation, in line with the sustainability principles.

The Helpful Place

ACE is committed to helping consumers in finding solutions and enhancing the quality of life. Reflected through reliable approach, these are three fundamental pillars in doing our business:

Complete

We do our best to help customers
with various products that
meet varying needs, as well as broaden our horizons so that
we can serve better and improve
the shopping experience that customers can enjoy.

Connected

We shorten the distance through products that are relevant
to customers' lives, enthusiasm to understand what is needed and provide excellent services, stores spread throughout Indonesia, along with online shopping innovations.

Seamless

Our priority is to make it easier
for customers to get things done
with products that offer solutions,
clear and informative communications, accompanied by
a shopping experience that brings significant values.

Spread across Indonesia with over 230 stores in more than 60 cities,
we are constantly striving to reach more lives.