PT ACE Hardware Indonesia Tbk (ACES) ("ACE) manages ATARU, the provider of the young generation’s lifestyle needs. Celebrating its 6th anniversary, ATARU gave 50 hampers to children at SAAJA (Sekolah Alternatif Anak Jalanan/Alternative School for Street Children) in Kuningan, Jakarta, on 28 March 2024. 

The hampers contained ATARU products such as note books, pens, highlighters, lunchboxes, and tote bags, which were all in line with SAAJA children’s needs. The giving was meant to share happiness and also as a token of support regarding their education. 

Coming to market in 2018, ATARU is dedicated to delivering cheerfulness and happiness to the young generation through its unique and quality products that prioritize functionality and are in line with the ‘Simple Joys’ value. At the end of 2023, ATARU collaborated with Muklay as a token of support and appreciation regarding local artists and products. In February 2024, ATARU opened its third Surabaya store, followed by the opening of its biggest and first store in Medan. To date, ATARU has 28 independent stores and over 220 stores located inside ACE stores.