28 Years ACE Becomes “The Helpful Place” for Indonesian Families
ACE celebrates its 28th anniversary in November 2023.
Since its establishment in 1995, PT ACE Hardware Indonesia Tbk. (ACES) (“ACE”) has been committed to bringing solutions for home needs through highlighted products and professional services, carrying the values of ‘Complete, Close, and Simple. Up to the moment, ACE has had 233 stores in 66 cities, including ACE Xpress stores, which come closer to the customers, launched 52 home brands of home improvement products such as KLAZ and KRIS, also boosted digital transformation by providing Miss (Mobile Interactive Shopping Solution) ACE and Krisbow Sync smart home application.
On this 28th anniversary, ACE announced the integration of ACE Rewards to ruparupa Rewards, which would bring more benefits to 4.9 million ACE members, such as using Koin reward in various Kawan Lama Group brands to get member-only prices, points redemption anywhere, Welcome Gift, Birthday Gift, free delivery and installation, etc.
ACE also consistently implements Environmental, Social, and Governance values through various sustainability programs. At the latest, ACE launched ‘Bisa Baik dengan ACE’ (Can Be Good with ACE), which urges customers to bring electronic waste with predetermined criteria and put it in the dropbox to get a discount when purchasing similar products, eventually creating a circular economy.