ACE Celebrates The Grand Opening of Its 150th Store and The Very First ACE Xpress
Jakarta, 23 May 2018 - PT ACE Hardware Indonesia, Tbk (ACE), the most equipped hardware and lifestyle store, reinforces its position in Indonesia’s retail business through the opening its 150th branch on May 28 2018 that is situated in Living World.
Marketing Director of Kawan Lama Group, Nana Puspa Dewi, said, “ACE strives to continuously keep up with the trend by innovating, and of which using omni-channel to reach customers out. In terms of offline stores, ACE’s attempt to expand since 1995 has succeeded to open 150 outlets at 36 different cities in Indonesia, making it easier for consumers to find ACE.
Moreover, ACE will open the ACE Xpress this year. Whereas online, customers may shop via RupaRupa.com, an authorized online retailer for Kawan Lama Retail (ACE, Informa and Toys Kingdom) and ACE Online Shop that is planned to be launched mid this year.”
Since the beginning of 2018, ACE has opened three new outlets in Bandung, Sidoardjo and South Tangerang. This expansion will resume on May 2018 with the opening of five outlets all at once in Karawang, Surabaya, Pekanbaru, Jakarta Timur and Malang.
ACE Living World Pekanbaru will be the 150th store that sells thousands of products to complete the household, tools, hobbies, travelling and automotive necessities in an area as large as 4000 meter square. Furthermore, this will be the third ACE store in Pekanbaru as it was previously present at Mal Pekanbaru in 2008 and Panam Square in 2014.
To celebrate this exciting moment, ACE offers a special cashback voucher worth Rp150.000 for ACE Rewards member holders with a minimum shopping of Rp1.500.000 on 25-29 May 2018.
Aside from this, ACE is also launching the ACE Xpress that will provide many items to satisfy your daily needs with a more organized appearance to it. The first three stores will be opened on May 2018, located in Tangerang City, Veteran Bintaro and Green Ville West Jakarta
Merchandising and Operations Director PT ACE Hardware Indonesia, Tbk, Tarisa Widya Krisnadi added, “With the presence of ACE Xpress, we hope to make ACE a more convenient store to shop at in response to the well-chosen locations that are scattered around residential areas and to open across Indonesia.”
Another approach is done by promoting more programs to satisfy our loyal customers, such as ACE Assurance that offers protection for purchased products and easily accessed mobile application. In addition, ACE rewards members can now use points that they have for all ACE transactions with the Pay All with Points program.
ACE’s commitment to keep on innovating and striving is evident from the awards that ACE has, such as Service Quality Award from Service Excellence, Asia's Best Company from Finance Asia, Indonesia Best Public Companies from SWA magazine, Golden Award for Winning Five Years in a Row after being awarded by Best of The Best, The TOP 50 Companies for five consequtive years from forbes and 100 Best Listed Companies Award from the Investor magazine.
Through the Kawan Lama Foundation, ACE conducts the Berbagi Cahaya Untuk Negeri program to celebrate the achievement of the 150th store, in which ACE will be replacing 15.000 lightbulbs with the Krisbow LED energy saving. In the initial stage, ACE has successfully used 1.500 Krisbow LED energy saving lightbulbs to illuminate 15 different religious sites across 15 different cities in Indonesia.