ACE 25th Anniversary Celebration
PT ACE Hardware Indonesia held an online press conference on November 4th, 2020 related to its 25th anniversary celebration. Along with the campaign theme "ACE Indonesia 25 Years Anniversary, 25 Years Giving Solution for Indonesia", ACE Indonesia presents new service for customers, special promotions and social activities.
"Today we are launching MISS ACE, a digital service that will help our loyal customers to shop with ease," Nana Puspa Dewi, Marketing Director of Kawan Lama Group explained. MISS ACE is an abbreviaton form of Mobile Interactive Shopping Solution. It is an ACE Indonesia's mobile app that were launched on 2016 and now upgraded with new looks and features.
Customers are able to get the latest promotion information, shop directly using the app and get their membership information. "With the addition of MISS ACE, now our customers are able to shop using the app and experience having Personal ACEsistant that will be able to help anytime, anywhere," Nana added.
By downloading MISS ACE mobile app, customers are able to try both online and offline shopping experience. As in the online shopping experience, customers are able to purchased their desired products inside the app and get their items delivered or pick up in stores. While for the offline experience, customers can use the MISS ACE app while visiting ACE stores to scan the desired product's barcode, finishing payment using the app and avoid queues in the cashier.
ACE members may also enjoy new features by log in to MISS ACE. For ACE Rewards members, now they can check their point accumulation and transaction history. For ACE Access members, they can see the shopping progress. More features will be added to the app in the future.
Corporate Social Responsibility Activities
Committed to the Good Corporate Governance principles, ACE also made social activities during the 25 Years Anniversary celebration. Through Kawan Lama Foundation, ACE donated 150.000 protective kit and health equipment for city government, state-owned hospitals for Covid-19 patients and orphanages in 25 cities heavily-impacted by Covid-19 pandemic.
Special Promotion
There are also a lot of special promotion to celebrate ACE 25th anniversary. Customers can enjoy Anniversary special offer, 25% discount for selected items, bonus up to 250 points (special for ACE Rewards members) and many more. This promotion are available in all ACE Indonesia stores until December 1st, 2020.